2016 Splash Calendar — Fashion Photography
Fashion / Retail | Dubai
Client: Landmark Group / Splash
Photography & Production: Nasir Rauf
Client: Landmark Group / Splash
Photography & Production: Nasir Rauf
Role
Creative Direction, Photography & Production
Creative Direction, Photography & Production
Brief
Create a conceptual image for the 2016 Splash Calendar contest, exploring the theme “Self Encounter”. The goal was to visually interpret fashion as personal identity and self-expression.
Creative Approach
The project required high-concept, narrative-driven fashion photography. I focused on:
Exploring self-encounter and identity through creative imagery
Using symbolic props (broken mirror) to communicate confidence, individuality, and fashion as personal expression
Delivering a striking visual suitable for publication in a prestigious calendar
Execution
Developed two conceptual directions; the “Self Encounter” theme was selected
Styled, lit, and composed the image to highlight mood, reflection, and personality
Worked closely with the model to capture a confident, introspective expression
Ensured the image fit the artistic and high-fashion standards of the Splash Calendar
Outcome
Image selected for inclusion in the Splash 2016 Calendar, a prestigious fashion publication in Dubai
Recognized as a creative and conceptual fashion image among multiple competing submissions
Enhanced Nasir Rauf’s profile in fashion and editorial photography, demonstrating conceptual storytelling and creative vision
