Grand Baker Croissant — Product Launch & Packaging
Food & Beverage | UAE
Agency: Partnership ME
Agency: Partnership ME
Best Packaging Award at Gulf Food Convention, 2016.
Role
Creative Direction, Photography & Production
Creative Direction, Photography & Production
Brief
Launch the Grand Baker Croissant by Agthia Group, creating compelling product imagery for packaging, print, and marketing campaigns while highlighting the product’s culinary quality and artisanal appeal.
Creative Approach
The campaign combined product photography, culinary storytelling, and lifestyle staging. I worked closely with the head chef to ensure the croissants were baked to perfection and styled to reflect premium quality.
Sets were designed to evoke warmth and artisanal craftsmanship, incorporating kitchen accessories, props, and mature culinary talent to convey authenticity. Lighting was crafted to emphasize texture, golden tones, and indulgence, turning each croissant into a visually irresistible product.
Execution
Conducted the photoshoot in staged kitchen environments with baked croissants prepared on-site.
Created images suitable for packaging, digital campaigns, and print marketing.
Collaborated with post-production to enhance lighting, texture, and detail while maintaining natural, appetizing appeal.
Curated imagery to support both product storytelling and brand positioning in the UAE market.
Outcome
Selected images became the face of Grand Baker Croissant packaging.
Campaign contributed to the brand winning Best Packaging Award at Gulf Food Convention, 2016.
Successfully conveyed culinary craftsmanship, quality, and lifestyle appeal across multiple platforms.
